The Indian automobile market witnessed a historic moment in September 2025, as car sales during Navratri reached record-breaking levels. With the festive season coinciding with GST 2.0 reforms and attractive discounts, demand surged across both urban and rural markets. Automakers reported one of the strongest Navratri sales seasons in years, signaling renewed buyer confidence.
Why Navratri is Crucial for Auto Sales
Navratri has always been considered an auspicious period for big-ticket purchases in India. Many families prefer buying cars, bikes, and homes during this time.
In 2025, the festival carried extra importance as buyers looked to take advantage of reduced car prices, new launches, and festive offers. This combination created the perfect storm for the auto industry.
Record Sales Figures
According to industry data, car sales during Navratri 2025 rose by nearly 28% compared to 2024.
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Hatchbacks saw a 15% rise, thanks to affordability and tax benefits.
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SUVs recorded a 35% surge, confirming their dominance in the Indian market.
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EVs and hybrids saw a 40% jump, boosted by government subsidies and increased awareness.
This marks one of the highest growth rates ever recorded for a festive season in India.
Role of GST 2.0 and Price Cuts
A major factor behind the surge was the GST 2.0 reforms, which lowered tax rates on small cars, hybrids, and EVs.
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Entry-level cars became more accessible for first-time buyers.
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Mid-size SUVs and sedans became 2–3% cheaper, driving demand.
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EVs received the biggest boost, with combined tax cuts and state subsidies.
These price drops played a direct role in pushing buyers off the fence and into showrooms.
Automaker Discounts and Festive Schemes
Alongside tax benefits, manufacturers rolled out generous discounts and festive finance offers.
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Maruti Suzuki offered up to ₹75,000 in benefits on Swift, Brezza, and Baleno.
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Tata Motors gave festive discounts of up to ₹2 lakh on Nexon and Harrier.
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Hyundai and Kia launched special edition trims with premium features at attractive prices.
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EV makers like MG, BYD, and Tata offered extended warranties and free charging packages.
These promotions ensured customers felt they were getting maximum value during Navratri 2025.
Buyer Sentiment Across India
The response wasn’t just limited to metro cities.
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In tier-2 and tier-3 towns, hatchbacks and compact SUVs were the most popular.
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Rural areas saw strong demand for CNG and affordable small cars, reflecting practical needs.
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In metros, EVs and premium SUVs dominated, as urban buyers sought modern features and cleaner mobility.
Overall, the sentiment was one of celebration and confidence, with buyers excited about both auspicious timing and financial benefits.
Popular Models During Navratri
Some of the best-selling cars this Navratri included:
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Maruti Swift and Dzire – Affordable with high mileage.
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Tata Nexon EV and Harrier EV – Attracted urban EV buyers.
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Hyundai Creta and Venue – Continued to dominate the SUV space.
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Kia Carens Clavis – Popular among family buyers.
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Toyota Hyryder Hybrid – Benefited from rising hybrid demand.
These models together accounted for a significant share of Navratri sales.
Expert Opinions
Industry experts hailed Navratri 2025 as a watershed moment for India’s auto industry.
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The 28% year-on-year growth is seen as proof that buyer confidence has returned.
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EV adoption during festivals is now becoming mainstream.
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Automakers are expected to scale up production to meet post-Navratri demand.
Experts believe that the festive momentum could carry forward into Diwali and beyond, keeping sales high through the end of 2025.
Impact on the Used Car Market
Interestingly, the surge in new car sales also affected the used car segment.
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Many buyers traded in older cars, boosting supply in the pre-owned market.
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However, falling new car prices meant resale values dipped slightly.
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Dealers expect used car sales to stabilize once festive demand cools down.
This shows how new car sales have a direct impact across the entire auto ecosystem.
Final Thoughts
The Navratri 2025 car sales boom highlights how a mix of policy reforms, festive offers, and changing buyer preferences can transform the market.
With record sales, the festival season has given automakers a strong boost and reassured the industry of India’s growing appetite for premium, feature-rich, and sustainable cars.
For buyers, Navratri 2025 turned out to be the perfect time to buy a car, combining auspicious timing with unmatched financial value.
FAQs
How much did car sales grow during Navratri 2025?
Car sales grew by 28% compared to Navratri 2024, making it a record season.
Which segment saw the highest growth?
SUVs and EVs recorded the highest growth, with over 35–40% increases.
What role did GST 2.0 play in sales growth?
It lowered taxes on small cars, hybrids, and EVs, making them more affordable.
Which were the most popular cars during Navratri 2025?
Maruti Swift, Tata Nexon EV, Hyundai Creta, Kia Carens Clavis, and Toyota Hyryder Hybrid.
Will festive sales momentum continue beyond Navratri?
Yes, experts expect the strong demand to carry into Diwali and year-end 2025.
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